# Benefits

* **Access to a Targeted Audience:** Gamr.lol attracts players who are already accustomed to investing time and money in their favorite games, making monetization through small in-game transactions easier. This targeted audience consists of committed players who value progression and in-game rewards, making in-app purchase conversion more effective.
* **Flexible Monetization:** Publishers have the freedom to monetize their games in multiple ways, from selling in-app packages to offering tokens or early content. Gamr.lol's incentive structure ensures that publishers can experiment with different business models, maximizing their revenue without worrying about costly commission fees or monetization restrictions.
* **Player Loyalty:** With customizable rewards and the global leaderboard, players on Gamr.lol have a reason to return consistently. Publishers can leverage this loyalty by offering exclusive content or time-limited rewards, thus fostering player retention. This high retention rate not only generates more monetization opportunities but also enhances player engagement and loyalty to the game.
* **No Sales Commissions:** Gamr.lol does not charge commissions on sales of packages or products offered by publishers on the platform. This means that all revenue generated from in-game purchases remains in the publisher's hands, maximizing profit margins. This policy is especially attractive to developers seeking a platform where they can generate revenue without the limitations imposed by other app stores or advertising platforms. But all the sales made in gamr.lol must be granted by the publisher in game.
* **Experimentation and Market Testing:** Gamr.lol is the ideal environment for testing new game ideas and concepts. Publishers can experiment with different incentives, game modes, and reward structures, observing in real-time how players react. This ability to test and iterate is key to optimizing the gaming experience and revenue, as it allows for quick adjustments to strategies that work best.
